Sony VAIO has launched a new marketing campaign which uses Facebook to encourage Latin American shoppers to buy their products. The campaign called "Go Around the World With the S Series" was created for Sony by the Ignited marketing agency to promote the S Series of laptops.
The campaign uses banner ads and Facebook ads to drive consumer traffic to a contest app where visitors can sign up to win a trip around the world and other prizes including S Series laptops. The goal of the campaign is to raise awareness about the new products and generate increased sales. The campaign is specifically targeted to Latin American shoppers because this group is still lagging in terms of online purchases. They are discouraged by factors like online taxes and lack of trust, so Sony has faced challenges in marketing online to this region.
